Breakthrough Business Performance Through the Next Generation of Data Governance
  Ralph Brainard   Ralph A Brainard
Expert Semantic Analyst
Semantic Arts, Inc.
  Michael Atkin   Michael Atkin
Managing Director
Content Strategies LLC


Wednesday, October 16, 2019
02:15 PM - 03:15 PM

Level:  Business/Strategic

Breakthroughs in data governance can lead to breakthroughs in business results.

  • At their core, critical business processes like product development, sales, marketing, strategic planning, and customer service require complex, analytical-intensive activities. Professionals perform these activities drawing upon relevant information to innovate and solve problems essential to realizing maximize value from these processes.
  • The richer the information, the higher quality their results – this requires precise, unambiguous definition and standardization of information mapped to underlying physical data assets sourced from diverse locations.
  • Breakthroughs in data governance are required to deliver this richer information, at the right time, the right place, and in the right way to these professionals. This will in turn enable breakthroughs in the performance of a company’s most critical processes.

This presentation will discuss how to realize this value by operationally managing data governance as a key enabling business process of the enterprise. Judicious analysis and practical recommendations will be presented to demonstrate how data governance can be implemented such that:

  • These best practices are most efficiently integrated into day-to-day operations.
  • The implementation roadmap is scoped and prioritized to those data capabilities that quickly deliver dramatic, measurable business results.

Ralph has 30 years of experience with Enterprise Architectures, primarily at the strategy and business level, ensuring IT Architectures for application, information, and infrastructure align to the Business Architecture in a way that delivers tangible, strategic value. This has included work with such diverse organizations as the State of Wyoming, Oracle, Seagate, Verizon, Philips Healthcare, MillerCoors, ClearChannel, Caterpillar, Gordon Food Services, Acushnet Company (Titleist, FootJoy Brands), Great WestLife, and the U.S. Department of Defense. Each of these involved building an enterprise business model, mapping this model to the organization’s strategic objectives, and operationalizing this model through enterprise business process designs. These designs defined where and how technology would be used to efficiently and effectively enable high-performance business operations. Ralph is a Hammer & Company–certified Process Master and has an MBA in Finance from the University of Chicago and a BSEE with honors from Lafayette College.

Mike is recognized as an expert in content management, reference data strategy, governance, quality, and content engineering and has been providing strategic advice to information industry participants on the requirements associated with managing data as a business asset since 1985. He served as a member of the SEC Market Data Advisory Committee, the CFTC Technical Advisory Committee, various ISO Working Groups, and the Financial Stability Board’s Advisory Group for entity identification. He was a two-term Chair of the Data and Technology Subcommittee for the U.S. Treasury’s Financial Research Advisory Committee. For the past three years, Mike has been on the faculty of Columbia University teaching master’s degree candidates about the principles, practices, and operational realities of data management.